New Visual Storytelling Capabilities Elevate Photos to Memorable Moments Austin, Texas, March 11, 2016 – Kodak Alaris today introduces a new experience for consumers: visual storytelling that transforms important photos into rich stories worth sharing with the new KODAK MOMENTS App.
The new KODAK MOMENTS App offers narrative tools that will enhance photos with beautifully designed text, block quotes and more. Users are prompted to craft stories to elevate their photos into vibrant and meaningful Moments and awaken the storyteller within everyone. Moments can be shared within the app, as printed images or more widely on any social network.
A recent Kodak Alaris survey of 760 U.S. respondents who actively use social networking sites and apps showed that 65 percent of the participants feel that social media is “superficial,” and 64 percent voiced concerns about their family’s privacy on social media. The new KODAK MOMENTS App is meant for a growing number of consumers who seek reprieve from the seemingly endless number of selfies, meaningless hashtags, and sponsored posts that saturate social networks today. The experience is also completely ad-free, ensuring one’s KODAK MOMENTS App news feed is a place for the most memorable Moments.
Noteworthy capabilities of the KODAK MOMENTS App include:
- Captions: Tell thoughtful stories about important Moments with tastefully designed text, layouts and dramatic block quotes.
- Pictures: Turn powerful images into memorable Moments with easy-to-use photo editing tools.
- Sharing: Share Moments safely and securely via the KODAK MOMENTS App or as printed products. Stories can also be shared with wider audiences on social networks like FACEBOOK, TWITTER and more.
- Inspiration: Follow like-minded people; see how they tell their stories and share their Moments. Users get notifications whenever friends start to follow their KODAK MOMENTS or have liked one of their KODAK MOMENTS.
- Storage: Your Moments will be stored with original image quality, including high-resolution.
- Ad Free: The experience is completely ad-free.
“The KODAK MOMENTS App is for people who want to tell their stories as a form of self-expression and identity. It’s for people who want their important photos to rise above the clutter and stand out by creating visual stories,” said Nicki Zongrone, President of Kodak Alaris’ Imaging Consumer Division. “With the multi-dimensional storytelling capabilities of the KODAK MOMENTS App, we bring the idea of KODAK MOMENTS into the digital age, bridging the physical and digital ways that people share their memories.”
The KODAK MOMENTS App is available now for download in the APPLE App Store for iOS devices. Existing KODAK MOMENTS App users can download the latest updates to enjoy new features. KODAK MOMENTS App for ANDROID will be available in spring 2016.
The KODAK MOMENTS App also offers a simple way for users to wirelessly transfer images to a KODAK Picture Kiosk and create prints, greeting cards, collages, photo books and more.
Experience the KODAK MOMENTS App at SXSW 2016
For those attending SXSW 2016, Kodak Alaris has partnered with famed artist Marcos Lutyens to create a physical manifestation of the KODAK MOMENTS App called “The Memory Observatory.” The interactive installation will debut on March 12 at the Austin Convention Center, bringing to life the new app’s unique capabilities: making Moments more memorable, sharing Moments in a safe space, and keeping artifacts of your Moments so they can live on. Visitors will have the opportunity to transform a favorite photo into a journey of senses from color, to sound and smell. For more information about “The Memory Observatory”, visit: www.kodakmoments.com/memory.
About Kodak Alaris
Kodak Alaris is a company that is passionate about using technology to transform organizations and improve people’s lives across the planet. From our digital scanners and intelligent state of the art software services that power some of the world’s largest companies to our photographic paper production, printing kiosks and suite of consumer apps, we help people capture and connect with the emotional Moments that define all our lives.
We’re on a mission to unlock the power of images and information for the world.
The consumer side of the business includes Retail Systems Solutions, the world leader in retail photo kiosks and dry lab systems, offering retailers a competitive advantage in the photo services market; Paper & Output Systems, offering photo specialty retailers, professional and wholesale labs, and photographers the broadest portfolio of traditional photographic paper and workflow solutions; Film Capture, offering consumers and professionals an award-winning range of still-camera film products; and Event Imaging Solutions, providing digital souvenir photography services and solutions at theme parks, iconic destinations, resorts and other markets worldwide.
For more information, please visit www.kodakmoments.com.
© 2016 Kodak Alaris Inc.
The Kodak and Kodak Moment trademarks and Kodak trade dress are used under license from Eastman Kodak Company.